New Cock Ring for guys
Who says cock rings can't be fashionable, check out these padded fabric c-rings with velcro that are very stylish and include the cute brand logo for DIQ brand.  Retail price is $20 each, at the time of this writing they are now only $9.99

Or get creative and wear these as a bracelet as shown above, it is a new fashion statement and available now. It is made to be worn at the base of the penis and goes underneath the balls as well, it opens flat so it is easy to get on and is held by the velcro.  A cock ring is made to reduce the blood flow from the penis so it can help keep you harder longer during an intimate experience.